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← All worksCampaign Concept / Red Bull

01 — Campaign Concept

The Sky WasAlways the Plan.

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Brand: Red Bull (unofficial)
Type: Campaign Concept
Tool: Procreate
Format: Poster + OOH

About the project

Inspired by Brazilian kids who grow up dreaming bigger than their surroundings. A BMX rider, a crowded beach and a plane overhead: ambition and freedom told through bold, editorial composition.

Independent concept, not commissioned by or affiliated with Red Bull.

Color palette

Sampled from the artwork

01#0F0D0DRGB 15 13 13
02#13608ERGB 19 96 142
03#1295E7RGB 18 149 231
04#A7D7F3RGB 167 215 243
05#E55121RGB 229 81 33

DetailsClose-ups

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

ApplicationsPoster & Out-of-Home

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Red Bull: The Sky Was Always the Plan — campaign concept illustration by Caio Trevisan

Available for commissions

Have a project
in mind?

Advertising, editorial, portraits, album covers, apparel and skateboard graphics. Tell me the idea and I'll reply within 2 business days.

Start a project contact@caiotrevisanart.com